Thursday, April 4, 2019

How big is your universe?

The internet may have brought your product closer to the consumer. But it isn’t a magic pill. It is still just a mode of distribution. Defining your distribution universe is an important exercise in your marketing plan. That definition allows you to determine how you are going to be physically and conveniently available to the customer when they want it, the way they want to purchase it. It also means you know what your distribution goals are and allows you to craft the strategy to get there.

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