Commit to something long-term and eventually you will be all alone. You against you. Where the pain to continue wrestles with the pleasure to quit. This will make you discover one true part about yourself.
Are you too afraid to start?
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Bai Qi is one of the greatest generals from the Warring States period (no records can be found of him losing any battle); some say of ancient China. He is said to have read every military book there was in his era. But none of the books can be found in his library. When asked where are his military books since it is so important for his work, he said what is important is applying what he has learned in the battle field.
You can read all the laws, theories, principles, case studies, best practices and thought leadership there is in your field. Eventually, it comes down to how you synthesize this information and win with your own application.
How much can you apply?
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Try this whether you are running your own business or working for a boss.
Stop overthinking and start over doing. We lack people who take action and have too many of those who talk too much.
Stop blaming others when things don’t go your way and start taking responsibility. After the fact, what can you do is and what did you learn is much better than what others did or did not do.
Stop complaining about every inadequacy in your life and start counting the blessings that you have. If you don’t start counting your blessings, your inadequacies will always be more.
Cut the toxic influences and add true inspirations. Stop things and relationships that are detrimental to your physical and mental health. Start imbibing things and start relationships that puts you on a positive trajectory.
You already know this but probably need a little nudge as a reminder.
What’s been holding you back?
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Everyone wants to be a game changer until the game changes them. If you think it is going to be easy, you better assume that it will be difficult. If you imagine it will be difficult, know that you need to multiply your imagination by many folds.
Do you know how much it takes?
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Running a business consumes your all. It’s important to play your own game outlining your energy and your priorities. Don’t play someone else’s game. Don’t measure yourself against others. Think through what matters to you then align what you put in versus these goals. Whatever you choose, some things have to give. Choose well. Write those rules for yourself well.
Whose game are you playing?
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It is easy to read the principles of business. It’s easy to understand the principles of marketing. It’s interesting to ponder on the principles of leadership. It is entirely different to put them into practice. It takes courage and wisdom when your own business is at stake. And precisely because of this reason, you need to know who you are and what you believe. Your own principles that guide you. So, when it comes to decision time, you know what to do.
How much do you know yourself?
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Really thinking about something requires asking intelligent questions. Asking intelligent questions takes time. Getting the right answers takes even longer. Then from the answers you get, you start developing your own ideas and answers to the challenges at hand. You need time and you need to dedicate time. That takes discipline. It’s not that you don’t have the answer. It’s because you are lazy to park time aside and do the work to get to the answers.
Did you allocate the discipline?
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Overwhelming power and wealth can make you complacent. “Overwhelming” is subjective to everyone. That is what makes it dangerous. You have to ask yourself, are you complacent and greedy that what little power and wealth you have has made you complacent? Your decisions are probably clouded because of the little power and wealth you have.
Are you blinded?
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People who make you uneasy. You don’t really disrespect them. It’s also not that you don’t trust them. You just can’t pin point what it is that makes you feel a certain negativity. You end up describing them as shrewd or cunning. But what it is, is an uneasiness. They add nothing to the equation in a meeting save for some management sound bites, they take no initiatives save for commenting on initiatives others take or comment and criticize what others have done. They don’t thoroughly lack intellect but what little intelligence they have isn't great. It’s this uneasiness that makes you uncomfortable.
Learn to let it
sink in and add nothing to comments these people make. If it is directed at
you, learn to equally give management sound bite answers.
How is it so easy for them?
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There are many ways to make yourself better. One of the best ways to a new improved self is to stick to what you set out to do regardless of how you feel. If you are in sales and you set a goal to see 3 people a day, go see 3 people a day even if you closed 10 times more sales than you expected yesterday.
Do you let the heart decide?
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It hurts to be
rejected. But if your idea is so new that the safest feedback people can tell
you is “NO”, perhaps rejection isn’t so bad. As long as you carry the courage
to take the next step despite the negative feedback.
Would you rather be accepted?
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You can copy what others are doing and succeed. But deep down, you know the idea isn’t yours. But if you copy and just change even one thing in what you copied to make it better, it becomes your recipe. A formula for success you can claim to own.
What value do you bring?
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You don’t know who you are supposed to be until you put your all into becoming who you can become.
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You write the vision and mission statements for your company. There is an important vision and mission that you should not neglect as a business person. That is the vision of possibility. One of hope and courage to let you see that whatever challenge you may be going through now is possible to overcome and to charge forward. A vision of possibility is about hope. Action meeting hope is a strategy in action.
The mission you
should also focus on is the mission to keep your physical and mental health at
a tip top condition. The captain of the ship needs to be in tip top condition
to make wise decisions when navigating through stormy seas.
What should you fight for?
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Sometimes after a long while of diagnosing a problem you finally find out what is not right. It’s not very happy news. You expected better news. The good news you have forgotten is this - now you can concentrate on finding the right solution to overcome it. Being on the wrong path is worse. Even if this journey is going to be long but at least you are on the way to solving it. Nothing a huge bowl of courage, patience and strength can’t overcome.
How long is your patience?
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To be a hero, you need to take the journey. Perhaps that’s why they call it the hero’s journey. And a hero’s journey is filled with twists and turns, peaks and troughs, dungeons and dragons and in the end, you get to be a hero if you brave it all. Or you can stay at home.
Did you take the journey?
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In almost all occasions, your expectations and experience will differ. Different people have different ways of using their expectations. Some prefer to expect the worst, so they will be pleasantly surprised when it turns out better. Others expect the best believing that it will bring out the best results.
Regardless of
your stance, each experience will be very different from the expectation. How
you truly live what you are going through is very different from how you live
it in your mind. Even if you predicted the exact thing, your experience will
still be different.
Do you then
learn not to have expectations? Well, no. Just remember that they are
different. Doesn’t make it good nor bad. Just different.
How did you
live it in your mind?
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If your work ethic is one based on external stimuli rather than internal strength, it wouldn’t take you very far in your career. A job well done entails doing your best, doing your best takes sacrifices, making sacrifices requires discipline. No one can give you discipline.
How do you
work?
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Copying the market leader isn’t a strategy. You will think this is pretty obvious. Not so, if you are exposed to a myriad of marketers like us. Copying the market leader’s marketing strategies and tactics is far more common than you think.
The marketing
execution of a market leader is based on their strategies, tactics and
objectives. Their positioning and story. Not yours.
Whose brand are
you managing?
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Some marketers forget that, they are not the consumer. No matter how much you think you know your consumer; you are not them. Go understand your market, even if you share the same demographic as your consumers do, you are NOT them. Grow some marketing humility. Seek to understand, then to sell.
Are you the consumer?
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Is your company marketing-oriented or market-oriented? There is a big difference between the two. Think through which one will be more sustainable for your company and then make the choice.
Do you focus on your consumer?
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