Wednesday, December 14, 2016

What is right?

The right dosage of medicine for you to get well.
The right viscosity for the liquid to be sticky.
The right temperature to cook for the steak to be tastiest.

There is a “right” for a lot of things. That includes advertising budgets.

It is wrong to say there is no right or wrong in advertising. There is, you are just ignorant of it. Just because you don’t know, doesn’t mean the answer does not exist.

Can you be wrong?

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