The right dosage of medicine for you to get well.
The right
viscosity for the liquid to be sticky.
The right
temperature to cook for the steak to be tastiest.
There is a “right”
for a lot of things. That includes advertising budgets.
It is wrong
to say there is no right or wrong in advertising. There is, you are just
ignorant of it. Just because you don’t know, doesn’t mean the answer does not
exist.
Can you be
wrong?
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