Friday, March 23, 2012

Do you have great marketing techniques?

If your marketing techniques work, that’s great. But if marketing were to be an art form, and I would argue that it is, then the greatness of your art will be dependent on your canvas, medium and execution. 

Surely, not every canvas will be the same. And mediums behave differently.

More than that, the greatness of your art form will depend on how you are at ONE with it (I think that’s what Zen masters call it.) Mihaly Csikszentmihalyi calls it "Flow".

“Technical knowledge is not enough. One must transcend techniques so that the art becomes an artless art, growing out of the unconscious.” – Daisetsu Suzuki

What is your art form?

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