It is easy to read the principles of business. It’s easy to understand the principles of marketing. It’s interesting to ponder on the principles of leadership. It is entirely different to put them into practice. It takes courage and wisdom when your own business is at stake. And precisely because of this reason, you need to know who you are and what you believe. Your own principles that guide you. So, when it comes to decision time, you know what to do.
How much do you know yourself?
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