Media that distracts you. People that make you envious. Materials that intoxicate your senses. They are everywhere. Mostly wasting your time.
You can turn it
off. It’s OK. It doesn’t say you are weak. It says you are decisive. It says
you know what you want. It says you know when to say no.
When is the off button?
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For some it is getting started, for others it is to keep going. Every business will come with the hardest part. Every phase will have a hardest part. These test your toughness. Think through these and envision yourself overcoming them. Don’t underestimate these challenges so you are prepared for them. Don’t overestimate these challenges so you aren’t paralyzed by them.
Be prepared and
march forward.
How will you surmount?
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Look at your profitability. If you aren’t making a good profit margin you will always be struggling with something.
How much you
are selling and how much you are making are vastly different things.
Are you making decent money?
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Long-term objectives and short-term objectives. One year plan and quarterly plans. You already know this. Don’t try to achieve the year plan in a quarter but is it important to achieve the quarterly goals to ensure the annual goals are achieved. Your role as a manager is to ensure you have your eyes on both.
Don’t be so
focused on the long-term goals that you forget the short-term ones. Don’t be so
short sighted that all you care about is the short-term goals forgetting that
business is a long game.
How slow can you go?
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No
one tells you what you need to hear anymore.
You
don’t know what you don’t know and yet think you know a lot.
You
play the victim card rather than up your game.
You
focus on growing bigger rather than getting better.
You
let price decide your solution.
Being
in the present is better than getting into the unknown.
Knowing
you need to fix it yet procrastinate it forever.
Add yours…
Is fear moving you?
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Do the important work for the people whom it matters to the most. Not everyone will listen to you even if you know they need you. But focussing your work on those who need you means you will focus on doing great work that delivers to them. The quality shines and perhaps the naysayers will start to look and listen. First do good work for that one important person. Then add one more.
You have to
choose between doing less for more people to be bigger, and doing best for less
people and being a little smaller.
Is bigger always an answer?
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Every skill and all the knowledge that you need to learn can be learnt now. There are no excuses. Learning it can be free as well. There are skills that are imperative for your work. If you do not know them, your fate is in other people's hands. You will turn into a victim because of your ignorance.
Where can you learn them?
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Inject some intellectual curiosity into your daily life. Stay curious about the world. Ask questions about how the world works, or why people do what they do. Anything and everything that you can ask – why does this happen? How does this work? You do not exist in isolation in your field only. Everything is connected. The more you know about other areas, the richer your own experience and ideas will be.
Where do ideas
come from?
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Every industry has a set of laws and regulations governing it. Learn these. There is no excuse not to know the law and rules that control the industry. It’s your job to know them and know them well. Don’t blame anyone when you inevitably break them because of ignorance and are being hauled up.
Once you know
these, then pick up on the ethics that orbit within the industry. Learn and
practice these as well. Your industry peers would expect you to know these. If
you choose to break or challenge some of the ethics that has been revered for a
long time, then be prepared for the repercussions.
What are the
rules of the game?
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Competitors do not exist to see you succeed. They will be unethical in their attack and they will be playing tricks. You don’t have to do what they do. But you need to be aware that competitors can do that to you and probably will. Do your homework so you have fewer loopholes for them to exploit. Up your game.
When their
nastiness gets you, don't blame your competitors, blame yourself. Didn't the
famous war strategist say, "Know yourself and know your competitor, you
will win all wars?" Understand what "yourself" means.
Bear in mind,
there are business people out there that practice this philosophy - “If any of
my competitors are drowning, I’d stick a hose in their mouth and turn on the
water. It is ridiculous to call this an industry. This is not. This is rat eat
rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
You’re talking about the American way – survival of the fittest.” ~ Ray Kroc.
Who do you blame?
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You overestimate your plans and underestimate your efforts and energy.
How should you change?
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Your marketing
budget to achieve your marketing objective is based on average considerations.
You don’t know the massive amounts of effort and dollars to push through what
is needed to achieve those objectives. That’s why you always fall short.
How do you start?
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Your problem isn’t one of competition, your problem is obscurity. No one knows your brand. The very first step of branding is brand awareness. Specifically, people must recall your brand and recognize your brand.
Which tree in the forest are you?
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If you are making a comfortable decision, chances are you aren’t taking enough risks that will give you the growth spurt you need. Most uncomfortable decisions make us sit up and take notice. It makes us conscious of the repercussions and go through the numbers and hypotheses again. Those are the decisions that will make you grow more than usual.
Are you
uncomfortable?
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Your branding is but an exercise in creating meaning to your consumers. This meaning may begin with you but is not only written by you. It is also written by your consumers. Managing what they write. Think about them as the co-authors of your brand’s meaning. How you influence what they write is crucial in telling the brand story you want to tell.
Who are the other co-authors?
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If you can’t identify your consumers' pain points, your solution may not be the one they are looking for. Your consumers are paying you to solve one of their many problems.
How will you
solve the one problem your brand can solve? That is a crucial question to ask. If
you don’t know the answer, what benefit do you deliver to them?
What are they
paying you for?
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Some people believe that changing their minds is a
sign of weakness. Sticking it through and being dogged about a viewpoint is being
principled.
You may have believed in something all your life. But
if new perspectives and data come in, or if the world has changed, changing
your mind isn’t a weakness. It’s wisdom.
Will you choose to be wise?
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“When your mind is telling you that you’re done, that you are exhausted. That you cannot possibly go any further, you are only actually 40% done.” – David Goggins
Discomfort is not pain. Tired is not burnout. It’s
always easier to quit.
Are you a fighter?
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You can claim that your brand does every CSR in the world, but in the end your company’s values or the way you do business is the way people will judge your company.
Your company’s ethics. The way you treat your
employees, your suppliers, your consumers and the environment are your true
corporate social responsibility.
What are your ethics?
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Some people care about you enough that they criticize you. They want you to be better and you treat these was feedback. You work on them or at the very least reflect on them.
Yet others criticize you but you aren’t sure of their intention.
When you reflect on their words and there isn’t anything that you can work on
to improve; chances are they are haters. They aren’t there to help you. They
just want to hurt you. Their satisfaction of seeing the hurt comes when you
show you are suffering.
How do they bring you down?
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