Do you cover this question in your marketing plan brainstorming session? List down all the factors and resources needed to slay your biggest competitor. Now segment them into things you must do now. Things that you can do later and things that can be done in the future. Start with the must and add massive action. Back it up with money. Yes, money. That is your pay price to action. If you don’t spend then you aren’t that committed to beating your competitor. Yeah, I know the truth hurts.
Are you committed to
slaying your competitor?
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