When planning your marketing objectives, you need to be clear on your long- and short-term objectives. Each effect is different and can affect each other. If your strategies are too geared towards short term objectives, it would reduce the effectiveness of your long-term objectives. It’s true the other way around. If you focus too much on your long-term objectives, your short-term objectives would be affected too. To have a rewarding business at the end, you need a good balance of both. Learning to combine both is a skill you need to learn and develop.
What are your
long-term objectives?
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