Monday, October 12, 2020

Is this one size smaller?

Do Less. Offer Less. Be Better.

Some businesspeople love the word “scaling”. Almost everyone wants to be big. Almost everyone wants to offer more services and more products. To beat the competitors, they get into the competitors' games. All in the name of making more money and becoming bigger.

There is another option. The challenge sometimes is becoming smaller and making better margins. Notice how some small companies want to be big, but big companies want to be small? Think through what you can and will offer. Sometimes stripping things down and offering less means you can focus on getting better and being known for it. 

Our suite of services is a total of six. Nothing more. We keep it that way because it allows us to focus and do what we do well. We want to be the best in what we do, and that doesn’t have to mean bigger.

Is it all about being bigger?

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