Do you follow?

Even if you have trustworthy frameworks, principles and guidelines that you use across the years, you have to be supple, flexible and rational in your decisions. Situations can change, context can vary. Being supple, flexible and rational allows you to face the challenge with pragmatism. It may even open a door to creating new guideline and principles. Only time, a pinch of risk-taking and a sprinkle of freedom to fail can teach you this.

What exceptions should you make?

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Did you learn?

You learn when you win. You learn when you lose. Learning depends on whether you learn to reflect from the experience and make it beneficial to you in the future.

Success leaves clues but at the same time, what got you here can’t get you there. Just remember that so you don’t get too comfortable with a success formula.

Losses sometimes point you to things you didn’t know. You don’t know what you don’t know. So, failing is a way you pay the fees to learn. Learn what you don’t know to limit your losses.

What did you win?

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Can you move forward?

The want to change must meet with the will to change. You have to allow someone to put a spotlight on your weaknesses. Which, of course is going to be uncomfortable and inconvenient. Unless you can get comfortable being uncomfortable, it will be very difficult to improve.

Would you allow yourself to be uncomfortable?

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Does it scare you?

Commit to something that will become your competitive advantage. Learn to develop it. Then master it. The goal should be so big and hard to achieve that it scares you but yet you do it. It must be so hard to achieve that it frightens people.

Will it frighten them?

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Have you seen an idiot?

It’s always very interesting to hear an entrepreneur talk about selling based on price. That selling at a low price will get them the consumer. If that’s the case, all low-priced products will have the most market share. I think I have written about this before.

The other interesting thing is that, these entrepreneurs don’t realize that there can only be one true low-price player in each category. If they aren’t capable of playing at the lowest, then they aren’t really playing low-priced.

If they think about it, eventually they need a distinctiveness. What makes them stand out? Isn’t that branding? And they say branding is expensive.

I think ignorance is costly.

Does it sound stupid?

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Is it too complex for you?

People love complexity in a plan because it makes them look smart. That’s not to say complexity is not necessary. Sometimes, the complexity is precisely the problem and a challenge to overcome. But solutions should never be complex. Solutions should be simple. Simple to understand and simple to deploy. If coming out with a complex plan is smart, then developing a simple solution is genius. 

Are you working towards being a genius?

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How do you prepare?

Preparing for future success is a lot about learning the things you need to learn now that you will use in the future. And that is the difficult part because most of us will just work on things we need now. By then, it will be too late.

Future focus means making it the current priority.

What will you need?

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