Is first place always the best seat?

Being first sounds powerful.
First to market. First to launch. First to introduce a category.

You get the headlines.
You also get the education bill.

You explain what the product is. Teach people why they need it. Fix problems nobody knew existed because nobody had built the thing before.

Then competitor number two arrives.
They study your mistakes, improve the product and spend their money convincing people why theirs is better rather than why the category exists.

Being first can be an advantage.
So can arriving second with your eyes open.

Speed matters.
Learning does too.

Who paid tuition?

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