It’s always very interesting to hear an entrepreneur talk about selling based on price. That selling at a low price will get them the consumer. If that’s the case, all low-priced products will have the most market share. I think I have written about this before.
The other
interesting thing is that, these entrepreneurs don’t realize that there can
only be one true low-price player in each category. If they aren’t capable of
playing at the lowest, then they aren’t really playing low-priced.
If they think
about it, eventually they need a distinctiveness. What makes them stand out?
Isn’t that branding? And they say branding is expensive.
I think
ignorance is costly.
Does it sound
stupid?
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