Some brands desperately want everyone to like them.
Friendly enough for families.
Cool enough for young people.
Premium enough for affluent consumers.
Affordable enough for everyone else.
By the time the positioning is finished, nobody is offended.
Nobody is particularly excited either.
Strong brands can create preference partly because they have character. Character means edges. Edges mean some people will not like you.
That is not automatically a problem.
A restaurant full of people who love spicy food does not need to apologise to people who hate chilli.
Trying to be liked by everyone can become a very elegant way of being loved by no one.
Who's not invited?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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