Monday, November 8, 2021

How will you grow?

Very often we hear prospective clients for our consultancy business or prospective students for our marketing and branding masterclass say that they can’t afford marketing and branding activities. Regardless of the examples we give, the answer is almost always, “Oh, well they are big hence they can afford it.”

Think about a few companies and brands that you like or observe often. These companies grew because they invested in marketing and branding even before they became big. Marketing and branding spurs growth. It’s a growth factor in that it is crucial to growth. They didn’t wait until they could afford marketing and branding. It’s not that companies are big therefore they can afford marketing. It’s that they used marketing and branding to become big.

How did they grow?

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