Don’t let people who has the word ‘strategy’ in their designation intimidate or impress you. Strategy is simple. To execute is not easy. The tough part is making the decisions to do what needs to be done and more importantly to choose what NOT to do. A good strategy increases your chances of success but it doesn’t guarantee it. That’s the part that makes it tough. The risk you need to take to make those calculated bets.
Why does it have to be complex?
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