If marketing is so good, why is sales still here?

Peter Drucker famously wrote that the aim of marketing is to make selling superfluous.

Lovely line.
Marketing people particularly like quoting it.
Salespeople probably less so.

The point was not that sales should disappear. It was that deep customer understanding should make the product easier to sell.

But reality remains untidy.
Some products need explanation. Some decisions need reassurance. Some buyers need negotiation. Sometimes the best marketing creates the opportunity and sales converts it.

Marketing and sales are not enemies fighting for credit.

One creates preference.
The other often turns preference into action.

Perhaps the problem begins when either side believes it can do the other's job entirely.

Who's carrying whom?

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