Focus is good.
Pick a market. Pick a customer. Pick a problem. Concentrate resources.
That is how you build strength.
But stare at one thing long enough and the rest of the room disappears.
A company can become so focused on its competitor that it misses a new category entering from somewhere else. A retailer can obsess over store productivity and miss the change in how customers shop. A leader can focus so intensely on this quarter that next year quietly arrives unprepared.
Focus sharpens.
It also narrows.
The trick is not to avoid focus.
It is to occasionally look away.
What's outside the beam?
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