Set your own standards whether it is for professional or personal goals. It really doesn’t matter how everyone else is doing as long as you are doing your best. You can compare with whoever you want and compete with whoever you want using them as a standard to beat. But if you aren’t doing your best, what does it matter?
Can you beat your own best?
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Do you have a list of things that you are most afraid to do? Things that you have been procrastinating but you know is good for you? Perhaps, get that list written down because chances are you have not written it down. Just start with 5. Then choose one to act on today.
What can be better in you?
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In companies, you see people sabotaging projects just because they want to be right. They go out of the way to prove that they are right and hence betray the outcome. Your loyalty should be to the outcome and not whether you are right. You may be right but the outcome may not be what is best for everyone.
Do you want the best for everyone?
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If it makes you a little nervous; if it gives you a higher risk of failure; but equally, it offers a chance of success? Do it. That is the step that makes the difference between mediocre results and exceptional ones.
What are you avoiding?
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Diagnosis before strategy before tactics. That’s how you do your marketing plan. Not knowing this, you will always be running around in circles deploying tactics. Tactics that are based on a weak strategic foundation will see you being defeated.
“Every battle
is won before it's ever fought.” — Sun Tzu
When did you start to lose?
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If you can park your feelings aside when confronted by facts that puncture your beliefs, you allow some truth that you may not know to enter the dark room of ignorance. Facts do not take sides; they do not care about feelings. If you want them to be beneficial to you, you first need to know how to park the ego that is being punctured aside.
How long will
your darkness last?
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Difficulties, pain, setbacks and even failure. These are things that makes you lose your optimism for your business. These are the very things that should move you into action in order to get your optimism back. Every pain give you feedback to reset and right the wrongs. These bad things that happen are good.
What else can
make you better?
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Just because you clock long hours, it doesn’t mean you work hard. Working hard can be short hours but the few short hours are very intense and full of concentration. Just because you work long hours does not mean you are effective. How intense you work each hour should be taken into consideration when you think whether you are working hard.
What is hard working?
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Take personal responsibility for your screw-ups and own up. Say, “It’s my responsibility and I could have done better.” Full stop. No need to add any excuses or reasons after that. Any other factors right or wrong are better reserved for your own private reflection for you to get better the next time. Excuses get you nowhere.
Who needs to
know?
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Different media channels deliver differing Return on Marketing Investment (ROMI). For example, TV may be more effective and radio may be more efficient. It doesn’t mean one is better than the other. Shifting all your budget into one channel would not give you the best results. The wise thing to do is to use different media channels to match your short term and long-term objectives, review and revise as you analyse the results. It’s a messy but essential process that let’s you have your cake and eat it too.
Should you use media based on efficiency?
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Return on Marketing Investment (ROMI) is a measure of marketing efficiency. Cutting budget may lead to better ROMI but not necessarily better profit. You want your marketing efforts to maximise profit. Net profit generated is a measure of marketing effectiveness.
Choose well.
What is your profit?
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Your progress is hindered by your reluctance to have the uncomfortable and inconvenient conversations you need to have with people affecting your business – your business partner, suppliers, clients, associates and employees. The faster you have those chats, the faster you unlock the chains that hold you back.
What should you be saying?
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You can lower your stress if you accept the truth that business is a highly dynamic situation. Given that, most solutions to your problems are most of the time not linear and for certain. It doesn’t mean the solution doesn’t work, it means that it doesn’t work in the clean, efficient and linear fashion that you have concocted in your mind. It is likely messy, rocky, topsy-turvy before you solve problem.
How do you think it will be solved?
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Keep asking questions. Don’t let your personal biases get the better of you and shut you off all potential answers. You can avoid this by just changing a statement into a question. Or just as simple as asking why would the opposite of what you believe in, potentially work?
Ask lots of
questions and be open to the answers even if it causes you inconvenience and
discomfort.
Is there only one way?
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If you can’t do it daily, at least do it weekly. No, not getting more sleep or a massage. But reading and reflecting.
Feed your mind
with ideas, new ways of doing things and different perspectives.
Reflect on your actions and what needs recalibrating moving forward.
These can give
you new impetus and energy.
How can you move forward better?
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If your product hasn’t got much of a differentiator, how you market your brand has to be the differentiator.
What’s so great about your product?
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You can up your profit margins if you can elicit an emotional response from your target market for your product that you gave a memorable name.
Did you brand right?
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What else do
you need to fix?
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Want to make
your work easier?
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A crisis creates opportunities. Sure. Being able to see the opportunities is hard enough. Knowing how to seize them is even more challenging.
You think the crisis will work for you?
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