The answers that we are most attached to are the ones we have invested the most. The more investment of time, money and effort the more we are attached to it, the more we believe it is the right answer. The answer takes a life of its own. It answers to no one. Not even the original question.
The relationship of a question and its many answers should last as long as it is the solution. When it is no longer the solution, the answer should abdicate itself as the answer.
You as the decision maker need to isolate yourself from this tricky relationship. Stand away and if you have to, peel the answer away from the question.
Put a new answer there.
Does your question deserve a new answer?
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