One way quick way to decide which media not to use is to eliminate all those you cannot afford.
If you use this method, it means you are tight with budgets.
Next, look at the media that can reach the most people you want the most number of times at the lowest cost.
It’s not the perfect method. But it gets you started.
You will be surprised even multinational brand managers need to be taught this method.
How many can you get?
Are you prepared?
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