Wednesday, March 9, 2016

What would I tell SME marketing managers?



Think small, gain more.

That’s what SMEs with small A&P budgets should do.

Forget about waiting for the big budgets. The owner is too nervous and you need to show it works.

Make your small budget work. Create a small win. Then ask for more investment. Make more wins. You have to love the process. Otherwise it will kill you.

What you want is progression no matter how small.

Are you focusing on getting a little better?

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