Tuesday, February 21, 2012

Who's the real consumer?



We tend to believe what our trusted friends and spouse says. And we seek approval from them all the time.

This is not wrong. After all, they are closest to us.

However, are your friends and spouse spectators to your products or are they using your products like your real consumer?

Because if they are not your consumers, why are you benchmarking your marketing against their opinion?

What answers do you really want? 

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