Thursday, April 22, 2021

What do they want?

Sure, you are good at making ready-to-use cooking paste. But is it what they want? They being the consumer. If that is what they want, can they get plenty of this from the myriad of brands out there? What is your distinctiveness then? You have to think hard about all these.

Look at your market, segment them. Truly ask yourself what your consumers want and what are their choices now. Then decide how you can offer them what they want with something more distinctive than what they can get now. Distinctive being the key word. Experts call this being consumer-centric.

Being too focused on yourself is just being product-centric. You think you are great but consumers grade you three levels down.

What do you offer?

Let us help. Call us now at +60378901079 or visit us at

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