Tuesday, May 3, 2011

Can you measure the commitment?



I don’t know. My pea brain is trying to think how does one measure commitment? Doesn’t matter if it is the measurement of your commitment to your goals or your brand’s commitment to its consumers. How do you do that? Quite logically you may suggest some kind of scale to measure – time and effort. But how do you measure things like Soul? Authenticity? Laughter?  Care? Such things that makes you, you. Such things that makes your brand more loved than the brand that sits next to yours on the shelf? 

How do you measure these things that turn evangelists into zealots? You can try to measure it or you can just BE.

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