Some marketers tend to expect every campaign that they execute to be successful. Every. Single. One.
Not every
date is a nice one. Not every assignment you handed in got an “A.” Not every
conversation is an enjoyable one. Not every movie you watched is a fantastic
one.
Why would you
expect every campaign that you run to be a great one?
In my
experience, every five campaigns (even if you got everything right) you will
likely have one great one, one that sucked and three that, well aren’t too bad,
but you can’t say they were great either.
Ok, you can
try to up the odds, but if you don’t achieve better numbers than I did, well
you know the benchmark.
But please don’t
let this from stop you from aiming higher.
Do you think
it will be that different?
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