Your job is to create a new customer. Before you jump to conclusions, that doesn’t mean I am asking you to neglect your current customers. It just means, keep looking for new ones. That’s the best growth strategy you can take. Think deep and hard where will your next new customer come from. Those who have not heard of you and those who have heard of you and have not tried; think of ways to get to them and keep on doing it.
What is your primary job?
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