Tuesday, September 24, 2013

Is this serious business?

Anytime you pay someone for an opinion, you have to take it seriously. As in decide if it is worth it to pay money for the expert advice. Otherwise, it is better to rethink.

Not just for communications consultant or brand consultants or your ad agency. Think doctors, tax consultants, engineers and the experts you know. If you are willing to part good money to get the opinion, it would stand to reason that it is serious business.

If it is serious business then think about the things you want to do when the advice is given. Not brush it aside.

If you are going to pay the hepatologist, the accountant, the engineer, the architect, the lawyer good money for their advice why brush it aside just because it does not fit what you know or think?

How trivial do you think it is?

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