People who consume your products and use your services are humans. You already know that. If you know that then the conversations you have with them should be human as well. Not contrived marketing speak. You don’t convince your mother and sister and best friend to buy your product that way. Why should you speak to someone else’s mother, sister and best friend that way you write your ads?
To convince someone, you reach for the heart. To touch the heart, you need something hearty.
Hearty means genuine, affectionate, sincere, warm and nourishing.
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