Tuesday, February 28, 2012

Will hunger make you say no?

When times are tough – and from what I hear times are tough now – people tend to negotiate. They negotiate for a better deal, they try to lower your prices, and they try to squeeze more out of you. Heck, you try to squeeze more out of yourself.

Interestingly, to define yourself it takes as many ‘no’ as ‘yes’ to stay true to what you are made of.

It’s true of people, it’s true of business and it’s true for brands too.

What’s your deal?

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