Wednesday, February 22, 2012

Same old or same new?

Each time a new idea is presented, the question arise - cooking again? Game show again? Can we do something else?

Well, it can be. If you are not selling food product. How else do you want your consumer to use a food product differently?

What about the festive celebration? Do you ask the same – Christmas again? Same Chinese New Year? Yeah it's the same. The difference is each family builds their own rituals and each generation evolves through the years.

Are you obsessed with the same old or creating new ones?

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