When is better bad?

Being better is a great idea. But if you are a marketing manager, you need to caution yourself.

Thinking that you are better than your consumers would mean you will fail to connect with them.

Having a better intellect has nothing to do with trying to connect. The moment you fail to connect you have lost business, without you even knowing about it.

Oh, while you are thinking about this – no fake humility either. That, you will only know if you are a self-aware person.

When is being stupid smart?

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