Tuesday, March 1, 2011

Is your brand’s love transactional or relational?


Because business is very real. It’s all about the money. Money makes the world goes round. Some say love makes the world goes round. Some say, when consumers love you enough they buy you, money changes hands. Hence, the world goes round.

For consumers to love you, fall in love with you; you need to start courting them. How have you planned that courtship? Is that courtship plan too transactional? In that case it won’t work. He would be marrying you for the money. Not love.

So, don’t make your potential lover feel you want money from him but you want him to love you too. Doesn’t work that way.



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