Thursday, March 3, 2011

What if there is no “what if”?



What can you achieve for your brand then? What if you challenge yourself to do something you have always wanted to do for your brand in record time? Ship it. Get it done. No ifs, no buts.

Feel the fear and do it anyway. Be vulnerable as a brand manager. Feel the vulnerability and aim for invincibility.  Do it because anything worth its reward is worth risking your reputation.

Fight your natural inclination to ask “what if?”, “but”, “it’s different”.  Only ask “how?”

They built a 15 storey hotel in 6 days 



I am sure there were a lot of “what ifs”, “buts” and “it’s different”. Eventually they went with the “how?”

When’s your “how?”


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