Wednesday, March 30, 2011

How stupid are you?

Here are five quick reasons why some ad people are stupid.

You call clients stupid and think they do not know.

If it has to do with science and intelligence, inevitably you will find this formula in the headline or copy. E=MC2. The very people writing it, in all likelihood don’t know what it means.

You think advertising is everything. It drives sales and it makes people buy. So clients depend on you.

You pretend to understand the marketing mix and fail to understand that advertising is only a sub-sub part of marketing.

To you branding=marketing=advertising. When asked to tell the difference, your statement is full of management sound bites.

When will you show clients some intelligence?

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