Monday, March 28, 2011

Are you just relying on data?



Are you just relying on data and market research? I am not against market research and sometimes I can be quite a fan of it. I will not go into the quotes of famous advertising gurus and their views about market research and data. Inevitably, you will find those who are very against it. 

Data is important. Done right and with the right analysis, you can get rich insights and you can mine gold there.

But it should not be the end all be all. You need to balance your role as a marketer to be part scientist, part artist and part craftsmen.

Data + Gut Feel x Experience = Magic

Isaac Asimov is probably one of the most prolific writers of all time due to his background in science and a varied interests in arts based subjects like history and literature.

The most exciting phrase to hear in science, the one that heralds the new discoveries, is not “Eureka!” but “That’s funny…” – Isaac Asimov

What are you guessing and testing today?

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