Friday, July 16, 2021

Are you afraid of selling?

The person who makes sales look easy took years of hard work to get there. She learned the art of persuasion, listening, empathizing. Making the buyer feel like he made the decision himself. She made it look like she didn’t sell him anything, but feel like he bought it himself.

Your marketing and advertising are mere bombers in the air. They serve a function. But at the end of the day, the infantry needs to get in and secure the land.

If you don’t see any infantry in your organization, you are the infantry.

Do you ever persuade?

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