Monday, July 26, 2021

Do you think you can make it up?

“I will make it back with volume.”

If you are losing 2 cents on every good sold, there is no way you can make it back by selling more. Don’t confuse “loss leaders” with making a loss. Even then I would argue that you should never make a loss on what you sell. Bare minimum, sell it at cost price if you are playing the loss leader game.

Can you lead if you are losing?

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