Monday, July 19, 2021

What is your last lap?

In a previous post we talked about price being the key determinant of your profit. So don’t be too focused on only one P in your marketing mix. Distribution is the last leg connecting your product and service to the consumer. Don’t neglect it. No, it is not true that if something is good, they will come. It’s more like, if they can’t find you, you will die.

Find multiple sources of distribution. Especially find at least one that you can be pretty good at and solidify from there. Make it strong then build others. Oh, never ever rely on one. Even if you are selling on the interweb, the rule of physical availability still rules.

Do you have the stamina for the full race?

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