Wednesday, July 14, 2021

Where is your profit coming from?

Most marketers when speaking about marketing are almost always referring to marketing communications or what is called advertising generally. Sometimes, sales.

Amongst the four marketing tactical levers that a marketer can use, the ‘pricing’ P is the one that can deliver and most directly affects profitability. However, you don’t see marketing people discussing this as often as they should or be as territorial as they should over who has a strategic stake in determining the product’s price.

Shouldn’t you be looking into pricing?

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