Most marketers when speaking about marketing are almost always referring to marketing communications or what is called advertising generally. Sometimes, sales.
Amongst the
four marketing tactical levers that a marketer can use, the ‘pricing’ P is the
one that can deliver and most directly affects profitability. However, you
don’t see marketing people discussing this as often as they should or be as
territorial as they should over who has a strategic stake in determining the
product’s price.
Shouldn’t you be looking into pricing?
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