Thursday, July 29, 2021

Are you saying the right thing?

If you understand how much value your product delivers but complain that the consumers are not willing to pay that price; then perhaps your challenge is in communicating that value to the consumers. You aren’t telling a compelling story that makes their willingness to pay increase. Or your product price is signaling the wrong message. Calibrate both of these and see how your profit increases.

Are you charging the right price?

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