If all you do is ask, "What are my costs? What returns do I want? What are my competitors doing? What is the market willing to bear?" Then you are missing the bigger picture in your pricing strategy.
The bigger
picture involves you understanding your product’s (or service’s) worth to the
market and being able to communicate that. That’s where the other P (i.e.,
promotion) of marketing comes in to secure the positioning of its worth in the
consumer’s mind.
Are you leaving
money on the table?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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