Wednesday, July 28, 2021

How did you determine your price?

If all you do is ask, "What are my costs? What returns do I want? What are my competitors doing? What is the market willing to bear?" Then you are missing the bigger picture in your pricing strategy.

The bigger picture involves you understanding your product’s (or service’s) worth to the market and being able to communicate that. That’s where the other P (i.e., promotion) of marketing comes in to secure the positioning of its worth in the consumer’s mind.

Are you leaving money on the table?

Let us help. Call us now at +60378901079 or visit us at

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