Monday, August 14, 2017

Is it pushing sales?

If you have always been advertising and that helps you keep your market share but never above a certain percentage point, is your advertising working?

If your answer is “No, it is not working”, then would you risk removing advertising support and see your market share slide? And if your market share did slide when advertising support is removed, would you then conclude your advertising is working in pushing sales?

Would you dare remove the ad support, even after knowing this since you said it is “not working?”

How does advertising work?

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