Friday, July 30, 2021

Are you stuck in the middle?

Most entrepreneurs like to price their products right in the middle. The idea that once you take the middle you can’t go wrong. But they fail to see that the middle ground is a dangerous area. It makes quality conscious consumers think it is too cheap, bargain hunters in turn think it is too expensive.

This is not to say it is entirely wrong; it is to say simple solutions may not always be so simple. Do your homework, if it indicates that’s the best price range - sure, go for it!

What are the other choices?

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