Sales can only happen when there is a
face-to-face between your brand and your consumer. It can be your online shop
or it can be your in-store promoter. But that exchange of cash and goods can
only happen when both meet.
To ensure that they meet, you need a
sales funnel. Yes, it all sounds salesy and gimmicky to the branding purist out
there. But it’s not. It all starts with getting the most number of people to
know about the brand and be interested in it. And there is countless number of
ways. Of course, you evaluate who are the most relevant consumers and what are
the most optimum media to use (ok fine, integrated marketing communications).
You use each to create a stream of consumers to meet your brand. Then the sales
action can take place. If you don’t funnel them to where your brand is – how will
the sales take place?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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