It’s so easy to be complacent when your market shares are way up there and sales figures are sky rocketing. It’s easy to be lost in lots of cash. Cash can buy you a lot of excuses and blankets to hide in.
If you are an entrepreneur, the reality can hit you pretty fast. When
the phone stops ringing, the pipeline of prospects get shorter and when Bill
keeps calling but Cash rarely do.
But what if you are the marketing manager? You are only an employee.
Hey, why not ride the surf when it’s up? After all, all you want is to etch
into your resume how well you did for the current company. Three to five years
time you are out of there anyway.
Problem is, you don’t know how long this surf is going to last.
Better yet, I feel is to take a long term view of your career. So, you
take responsibility for your brands like it is your own company. And that is
taking real responsibility for your career as a marketing manager.
What are you doing to avoid a wipe out?
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