Friday, June 8, 2012

Is doing nothing doing something?



You want to be more creative with your marketing plans? Figure out the best way to overcome a branding challenge? Separate all the daily noise so you can see clearly?

Do nothing for a day. Well, it doesn’t have to be a weekday. Your boss will go mad.  Invest your own day. Use a weekend. (Your missus may enjoy it.)

Doing nothing has nothing to do with not doing anything. It still is doing something. That something is not to think about work. Not to stimulate your mind - that something is to keep your mind ‘motionless’.

A calm pool of water can reflect better. If you keep thinking, you are stirring the pool of water. How can it reflect? How can you get your answers to the perplexing marketing challenge?

 What if you did nothing?

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