Wednesday, June 13, 2012

Who do you think you are?

It’s interesting isn’t it? Ad people think they understand or should understand every ad out there. If they don’t get an ad? They disparage it. There is nothing wrong if you do not understand an ad. Just because you are in advertising doesn’t mean you need to understand it. Really it’s OK. It doesn’t reflect on your capability.

Remember how you presented an ad to your client and he said he did not understand it but you said, “It’s OK because you are not the target market. Your target market would get it. See if you don’t get it? It’s a good thing.”

Same thing with the ads that you don’t get - you are not the target.

Or maybe you are just stupid?

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