Tuesday, June 5, 2012

What are your marketing assumptions?

Here, I will start…
  1. Branding is either a two or three syllable word plus logo plus colours
  2. A jingle and an ad budget will make people aware.
  3. People who are aware will buy your brand.
  4. As long as the distribution is good, the price is correct, the promoters are hitting their targets, that means the brand is strong (or replace with the marketing is solid.)
  5. Marketing, sales and branding are different words to describe the same thing.
  6. The more features the better it is because it means more benefits.
  7. Selling at the lowest price possible wins.
  8. Consumers love a relationship with your brand.
Your turn….

Are you ready to admit?

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