Hugh MacLeod launched his book “Freedom is blogging in your underwear” (#FreedomIsBlogging) recently. For us at Roar Point, starting a boutique brand communications consultancy is tough. Having to educate people about what we do, what we don’t do and how we are different is even tougher. It’s like evangelizing a new religion.
Thank God for blogs. It gave us our street corner where we could do our
dance and sing our song for our micro audience (Hugh’s word that I stole.
Thanks, Hugh). I have been writing every work day for the past year and a half
or so. This blogging gives small business owners like us the freedom to know
that our personality and character is demonstrated stark naked out there
every day. There is no need to peep into our website. People can see who we are
in our writing.
Those whom our song and dance resonates with them stay and throw some
bills into our hat. They dig the art we ship and we start a relationship. Those
who don’t probably doesn’t even blink and eye. We remain the nuisance at the
street corner.
That’s freedom. From fear and to be.
What’s your freedom?
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