Friday, May 18, 2012

What’s on your lotto ticket?

There are very very few instant hits in brand campaigns. Just like you don’t hear very much about instant rich millionaires who made their money on the gambling table.

Sustainable campaigns that are successful take time and they take effort. It also takes skills and improvisation. It takes nurturing the various Ps and the relationship with your consumers.

If you keep launching, executing and learning then you will get better and better. Your brand grows.

Just like the man who keeps saving and investing and learning about money. Eventually his wealth grows and he is able to keep it.

Trying for a hit with a brand campaign is like buying a lottery ticket. You may strike it once but it won’t be sustainable.

How sustainable is your campaign?

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